This ad is a direct copy of the " I'm Mormon " billboards and TV commercials that are blanketing Phoenix. They show a variety of people, who describe a variety of life-styles and occupations.
Those of us who have lived and ministered here for decades remember Mormons coming to Ward Meeting Houses in dark suits with black ties (sometimes exhibiting not enough tie for the amount of belly). The mission boys in their black pants and shoes and tie, white shirt and black nametag blanket both Phoenix and Tucson, where I also served.
Mormons want to be known as "normal ". Apparently Episcopalians want to be known as a certain narrow kind of normal....or something.
And, of course, they want us all to know that Mitt Romney is from a real normal "church " too....